Why should real estate agents use SMS marketing?

As a property agent, your ability to use direct marketing has a huge bearing on your professional branding. Since generating new qualified leads is your lifeblood, direct marketing and communication are crucial tools you need to add to your repertoire.

In terms of generating qualified leads, the most popular options are email marketing and text messages, or SMS marketing. Keeping close to trends, SMS marketing is expected to entirely replace email marketing.

Some amazing benefits of SMS:

  1. Immediacy
  2. Direct
  3. Readability
  4. High conversion

Given these great attributes of SMS, We’ll explore why SMS marketing is becoming increasingly relevant, especially for real estate agents.

Save money on classified ads

SMS Marketing campaigns are one of the most affordable marketing methods at your disposal. They are much less expensive than print or classified ads.

One valuable use case would be combining SMS with your “For Sale Contact XX” banner, a keyword can be offered on the sign, so that interested buyers can text the keyword to get information about the listing, or link to a contact form or scheduler to schedule a showing with you. Furthermore, by doing this, potential customers opt into your database to receive further information about other related properties.

Connect better

Since SMS provides direct communication, it allows real estate agents to bring about a higher level of personalization in the buying process. SMS allows for swift updates on the latest promotions and trends and this brings relevant interests to your buyers, showing personalization and care towards your buyers.

With a growing demographic of younger buyers such as newly married couples, they are more comfortable with receiving relevant information via text message marketing. This in turns allows you to be a lot more engaged with your clients in the purchasing process.

Advertise exciting new properties

With SMS marketing, you can create custom automated SMS, which includes the various details of a property, such as listing information relevant to price, neighborhood, number of bedrooms, alongside the phone number and website of the agent. Blast your bulk SMS tailored to your different leads lists, separate by location or housing type.

Example of typical outbound SMS

“328 Jurong East Singapore 543210. Features 3 Bedrooms, 2 toilets, 2,110 sqft. Views! For more info call: Nick Chua at 9111 1111”

Scheduled alerts and reminders

Sometimes you schedule an appointment for a customer, but the customers end up not showing at the last minute, resulting in wasted time which could be used for other customers. With an SMS platform, you can schedule alerts and reminders to be sent out at predetermined time. This allows you to keep your customers up to date on showing, open houses, meetings etc through SMS marketing tools to keep everyone on the same page.

Build your database

Building on having SMS keywords on “For Sale” banners, where people can send a text for information on the homes, this provides a valuable addition to your real estate contact database. If the current home doesn’t satisfy their need you can then start talking about other properties in your jurisdiction that will.

Furthermore, with this customer contact, you can add this customer to a database to be alerted on other properties that will be of interest to them. Other use cases include having multiple agents listed on a single account, leading to combined branding, which serves you powerfully especially in a team or being a team leader.

Be mobile

SMS allows you to be mobile. In the business of branding and marketing, data is everything. Collecting information through SMS enables you to stay in contact with clients even when they aren’t actively participating in a sales or purchase process. Being a mobile phone process, SMS marketing allows you to generate a mobile database of information about potential home buyers easily. Additionally, they provide a useful way to obtain referrals.

With a mobile database, this allows you to launch SMS campaigns from the convenience of your own mobile device through an SMS marketing platform. This is a great feature for agents, as you are constantly at appointments or on the move. SMS marketing allows you to be fast, allowing you to communicate with customers easily. Thus, regardless if it’s a new lead, a referral, repeat customer, you have equipped yourself with the tools to successfully acquire a customer while positioning yourself as an expert in your industry.

There you go. These are the reasons why SMS marketing should be in every property agent’s arsenal. In the next article, we’ll be exploring several real estate SMS templates that people won’t ignore.

Written by

JJ Huang

JJ is the Co-Founder of Novocall. When he’s not busy building the Novocall brand, he spends his time watching crime shows and documentaries.

Written by

JJ Huang

JJ is the Co-Founder of Novocall. When he’s not busy building the Novocall brand, he spends his time watching crime shows and documentaries.

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