Introducing Novocall’s New Look
About a year ago, the founders of Novocall first started planning our click to callback software, allowing businesses to empower marketing and sales teams around the world. To date, we have more than 2,000 business over 42 countries deploying our widget on their sites, and over 50,000 calls connected.
Come 2019, we came together to put our plans for the year, and we have decided to set in motion a way to solidify our company identity – with a Rebrand! ⚡
Wait, why the need for a rebrand?
Looking back, it seemed that our software
While we previously focused heavily on pushing our product to market as fast as possible, it’s easy to be get lost in our product-crazed frenzy and give in to feature creep and other feature-centric issues. However, as company builders, it’s crucial to take a step back and look at things from a company, brand and market perspective.
Take our old logo for instance:
When our users or someone first looked at this logo, they told us, “Nice logo, it looks like a software company.” 😐 And yes, the logo serves its purpose of showcasing us as a software company.
But that’s not enough. There needs to be a deeper perception towards our logo, for instance, how does our logo relate to our product, or how do people feel about Novocall?
We knew that there is a gap of perception of our product and brand, sparking the realization that a rebrand needed to be done, in order to better reflect our company’s intentions of becoming the modern solution to converting sales calls.
What did we want to show with our rebrand?
Towards the end of 2018, we embarked on our rebrand. It was conducted fully in-house, with close guidance with our marketing industry advisor (Jan, thanks for all the help) to really nail down our refreshed brand ethos and effectively convey that into a globally-ready brand.
The first matter at hand – what is our brand’s mission? 🧐
Only by knowing our company’s mission and our core values, we would be able to craft our brand around it.
At Novocall, our mission is to help businesses communicate faster and more personally with their customers. In this manner, we’ll
Now, let’s look at what’s new and what’s better than before.
The Actual Rebrand
Aligning with a mission of making business-to-customer communication more personalized, we aimed to showcase a more refreshing brand image through
Key among those visuals is our logo. It is reimagined to consist of two arrows in pointing different
Old Novocall Logo
Rebranded Novocall Logo
New Brand Colors 🌈
Your brand colors reflect your brand personality. Having a dark blue to light blue gradient is a typical software color (which was what we were going for at the beginning), but it shows a lack of emotion in our brand personality.
Keeping our vision in mind, we developed colors that reflect our brand’s personality attributes.
Novocall’s new brand colors
Website’s Brand New Look
Our website had an entire visual overhaul. The goal of the rebrand, especially when it comes to the website, is also to maximize user conversion on the
While changing the colors is one thing, we also want to imbue the site with
Say hi to Novonaut!
Adding Novonaut into several parts of the site helps us tie the site with a
Here’s several places Novonaut’s added:
In our problem statement – Novonaut’s falling
Page Link Section
Case Studies Section
Aside from a brand mascot, we also updated the copies and site assets and performed multi-variant A/B tests (we used
Here’s the comparison between the old and new site:
Old Novocall website
New Novocall website
New Social Look
“Turning your clicks into calls” truly encapsulates what our product is about.
“Turn your clicks into calls”
New social look
Updated Product Interface and Product Layout
User experience is one of the most important
The product has to flow in a way that comes intuitively to the user, and that was what we strive to design.
We’ll be highlighting several notable changes.
So what’s changed in the product?
Sidebar changes: 2 New Tabs added to the sidebar, Call Reps and Installation. Since these are the more frequented features, they shouldn’t be hidden several layers in the settings.
Installation changes: The Installation page is now split into (i) Installation of
This allows for easier access for users to grab their callback page link.
Share Link Tab
Widget Settings: The widget settings is overhauled. It has a different layout, to follow the flow of setting up your widget from the first step to the last.
Widget Settings Flow
First step: Widget Setup (the very first step of the widget)
Followed up: Content Appearance (the natural next step)
Next: Widget Design > Widget Targeting > Pages To Trigger
With this sequential layout of the different widget settings, it makes it a whole lot simpler to set up your widget.
Dashboard: We’ve added more analytics to your dashboard. These include:
- Today stats
- Widget impressions (New)
- Monthly call usage (New)
- Graphical usage
- Calls Status
- Widget Call Usage
- Average Call Duration (New)
- Upcoming Scheduled Calls
- Top Pages (New)
Features for Agencies
Lastly, we’ve also pushed out some parts of the agency dashboard for early beta testing.
The agency dashboard will include the ability to add your clients’ accounts into your agency dashboard, allowing you to control and monitor your clients easily while still allowing your clients to retain control and customize however they like without wasting your time.
Agency Dashboard Teaser 😉
Our tests will be concluding in 1-2 weeks’ time, and we’ll push it live soon. Watch out for this, agencies!
Rolling It Out
From the beginning, we decided that this wouldn’t be a simple visual overhaul, but a fully committed transformation of our brand. It’s been a lot of work, but it’s also been fun and totally worth it for an evolved of Novocall, ready to take on more challenges.
Any questions or comments about our brand revamp? Drop one down below and we’ll talk!
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